This new logo design is the first checkpoint on a long list of tasks required for this Cairns website design and development project. Being a completely new business concept, it makes sense to start by defining not just the logo, but also the corporate colours and font styles that we will be using consistently across all of their branded assets.

The ultimate goal of this new business is national level eCommerce where they can supply composite, carbon and fibreglass products on a commercial level.

With access to one of the largest manufacturers of composite products in the country, our client will be able to sell these niche products through their new website with freight calculations, delivery timeframes and other associated data being automated through their custom developed website.

We've chosen blue and white as their colour base as not only is it a marine theme (With boat builders being one of their most targeted audience), but it is also a corporate colour, which will help build trust with their audience.

A good logo also needs to have meaning and a connection to the business it is portraying and the layered graphic effect represents the layering process of manufacturing composite materials.

Stay tuned as their new website design will be going live soon and our web development team can take over the complex process of making a functioning and stable eCommerce platform with a customised Content Management System (CMS) in place to perform exactly how they want it.

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